Infobit- A New Way To Market

My first infobit has to do with how social media has taken over traditional methods of marketing. In essence, consumers are tired of mass marketing techniques such as billboards, radio/television ads, or what the article calls "outboard" marketing. "Inbound" marketing targets those specific individuals who would be interested in the product. A great example would be when Facebook buys information which other companies have collected of what a person may view on their computer, then they put those specific ads on their facebook account. For new start ups this is a better technique to market yourself for several reasons: it is much cheaper than to buy airtime on the radio or television or put up a billboard, and it targets your demographic much better rather than going for a mass appeal. The article is really a summary of what can be found in the book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs."

http://www.socialmediaexaminer.com/inbound-marketing-get-found-using-google-social-media-and-blogs/