Resources that support our BMC

· Initial cost structure

o Helps keep our costs down while we make our place in our target market

o Make to order – keeps our funds working at all times without having too much inventory, also allows us to manufacture different holsters for the light as well

· 2 versions of our brake light

o More complex version for higher end vehicles and a simple version for simpler cars, (BMW 745 – Honda)

· Overseas manufacturing – allows us to manufacture at a low cost, so we will be able to manufacture enough so that newcomers can’t under price us and create problems

Essential Assets

· Patents for multiple designs of our product

o This will help ensure that if anyone does attempt to replicate our product the cheapest and simplest methods will belong to us

· Intellectual capital – the knowledge our team posses in regards to the development and launch of our venture

o The ability to build the prototype

o In depth knowledge of vehicle wiring and mechanics

o Running and maintaining a business