BMC Alternatives

One of our alternatives to our original BMC is borrowing from a suggestion Ian had which was to use retail stores as a front to sell our item rather than phoning companies/going directly to them and selling those ways.  This would change our channels of distribution as we are no longer the one selling it directly to the customer but rather the retailers.  

Another alternative could be to do the manufacturing in Canada opposed to having it done overseas.  This could potentially affect our pricing structure as our costs would most likely increase.  On the other hand, we can market the product as Made in Canada, opposed to Made in China/Vietnam, etc. which could potentially help sales.  It also would change our distribution structure as we wouldn't need to have it shipped overseas and depending on where we manufacture in Canada, it would be cheaper to get the product to the cheaper.

Why we are sticking with our current BMC.  First of all, having it manufactured overseas will be cheaper and for our starting business, we are looking to make the product cheaply.  As well, we have found companies in China who could manufacture the product if need be today (we've contacted a company), so potentially we could get this off the ground if we had a working prototype.

For the first alternative, we decided to stick to our current method of selling so that we can market the product ourselves rather than let a retailer market it.  We could still market the product with the retailer store as our outlet, but we believe we have a better chance of selling more units with our current method which is a much more personal method, than to have it sit in a retailers store shelf.  By personal selling, we can talk directly to the customer and demonstrate why our product is important to them and convince them ourselves and show them the safety measures that our device can provide.